Liz Mudie.

Liz Mudie.

Global marketing leader at the intersection of
music + technology + culture.

Global marketing leader at the intersection of
music + technology + culture.

about

Elizabeth Mudie is a multidimensional marketing leader whose career is defined by the intersection of music, technology, and cultural impact. Beginning her professional journey in 2009, she built a formidable foundation at Sony Music Entertainment in Sydney, where she rose to lead digital advertising and performance analysis for some of the world’s most recognizable artists. Her trajectory eventually took her across the globe to Los Angeles, where she transitioned into executive roles at mtheory, managing digital landscapes for global powerhouses like Major Lazer and Twenty One Pilots. Today, Elizabeth is a Senior Product Marketing Manager at YouTube, where she spearheads global go-to-market strategies for Brand Marketing, Gen AI video generation, and high-impact brand, artist and cultural moments on YouTube.

Elizabeth Mudie is a multidimensional marketing leader whose career is defined by the intersection of music, technology, and cultural impact. Beginning her professional journey in 2009, she built a formidable foundation at Sony Music Entertainment in Sydney, where she rose to lead digital advertising and performance analysis for some of the world’s most recognizable artists. Her trajectory eventually took her across the globe to Los Angeles, where she transitioned into executive roles at mtheory, managing digital landscapes for global powerhouses like Major Lazer and Twenty One Pilots. Today, Elizabeth is a Senior Product Marketing Manager at YouTube, where she spearheads global go-to-market strategies for Brand Marketing, Gen AI video generation, and high-impact brand, artist and cultural moments on YouTube.

Featured experience

YouTube (Google)

Senior Product Marketing Manager, Core & Artist| May 2026 - Current

Senior PMM and GTM lead on brand marketing campaigns, including "There's more to love on YouTube". Managing senior stakeholders and executing multi-territory GTM strategy.

YouTube (Google)

Senior Product Marketing Manager, Gen AI & Shorts | Aug 2025 - May 2026

Leading a team on all Go-To-Market (GTM) strategies for Gen AI & Shorts Marketing. Launched 20+ Gen AI products to date including at Made On YouTube, a key tentpole moment for the business.

YouTube (Google)

GTM Manager, Gen AI & Shorts | Aug 2022 - Aug 2025

Spearheaded the global go-to-market strategy for high-priority initiatives, including Gen AI & Consumer Paid Media campaigns leading cross-functional teams to achieve significant lifts in positive sentiment, daily active user growth, and brand perception across 13+ global markets. Launched innovative video ad formats and cultural moment campaigns (such as Coachella and the Super Bowl) that delivered over 20 million attributable creations and established Trends GTM as the primary driver for meeting annual platform objectives.

featured projects

Major Lazer - Que Calor Marketing Campaign

Relaunched Major Lazer's brand with a bold, engaging campaign for global impact, centered around their new single 'Que Calor' feat. J Balvin & El Alfa

Major Lazer - Que Calor Marketing Campaign

Relaunched Major Lazer's brand with a bold, engaging campaign for global impact, centered around their new single 'Que Calor' feat. J Balvin & El Alfa

education

Bachelor of Arts in Communication

University of Technology, Sydney | Graduated in 2011, at top 1% of class

Certificate in Social Media Marketing

University of Technology, Sydney | Completed: Mar 2012

skills

Technical & Analytical Tools: Platform Reporting & Advertising, Product Analytics, Creative Design (Adobe Creative Suite and Figma)

Strategic leadership & operations: Leadership & team management, scaling inaitives, problem solving

Execution & Market Strategy: Data-driven execution, GTM strategy, cross-functional alignment

awards

Google | YouTube ACES Penguin Award for Innovation (2025)

Australian Recording Industry Association (ARIA) | Emerging Leaders Committee (2017 - 2019)

Sony Music Entertainment | “Purple Cow” Creative Excellence Award for Content Strategy (2014, 2016)